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I design AI features people actually trust and use, for complex B2B products

— with a background making AI safe in cybersecurity

Whether you’re adding AI to an existing product or building AI-first, I make the interaction clear, trusted, and adopted — not bolted on.

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Nicole Chai

Let’s fix the UX gaps holding your AI product back

These are the patterns I see, over and over, in AI features that lose users instead of winning them over — and exactly how I solve each one.

01

Your product’s “AI” is just a chatbox in the corner

A chat panel bolted onto the side sits outside the user’s flow, so it gets ignored. I design AI into the workflow itself, where the task happens.

02

You're not sure where AI even helps

I audit your product and users to find where AI adds real value — and where it doesn't — before anything gets built.

03

Users don't trust the output

I build trust with transparency, user control, and clear error handling — so users know when to rely on the system.

04

A wrong answer scares people off for good

I design how AI signals uncertainty and recovers from mistakes, so one bad result doesn't kill trust in the whole feature.

05

Ethical and security concerns block adoption

I design with compliance, fairness, and safety in mind, supporting GDPR, HIPAA, encryption, and user clarity on data use.

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Selected AI work

Ways to work with me

Need more than a sprint?

I also take on embedded project contracts — joining your team to design a feature end-to-end — once we’ve found a fit.

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FAQ about product design for AI products

What is UI/UX design for AI products?

UI/UX design for artificial intelligence products focuses on creating user-friendly, intuitive, and visually appealing interfaces that embed artificial intelligence as a core element. The goal is to deliver positive user experiences by leveraging AI technology to solve user needs efficiently while emphasizing user control and trust.

How do you ensure the AI features in my product are the right solution?

I start by deeply understanding your users' needs and goals to ensure AI is the right solution for the desired user experience. Then I design clear, intuitive interfaces that guide users through AI-powered flows, making complex AI technology feel simple and helpful.

Why is UX so important for AI products?

Even powerful AI systems feels useless if users don't understand what it does or how to interact with it. Good UX helps guide behavior, build trust, and ensure your AI delivers actual value — not just cool tech.

What if we already have a design team?

Great — I work alongside in-house teams, bringing specialist AI-UX depth they may not have in-house, and hand off build-ready work.

What people say about working with me

“I really enjoyed collaborating with Nicole, our work on configurations, role-based access control and credit licensing could have been dry and boilerplate, but she reframed them as foundational user experience challenges and uplifted the quality of our platform as a result. Nicole would take my rehashing of her prototypes without ego or defensiveness, but with curiosity, always seeking to understand why I made certain decisions, and would then come back with designs that not only solved the needs I had identified but going above and beyond and lifting the quality of our platform.”

Luke Williams

Lead Product Manager (Enterprise Platform)

Let’s make your AI features trustworthy

I take on one or two projects a month so each gets my full attention.

Book a 30-minute call Or email me directly